Convert Pro

Popups do not annoy by existing: they annoy by appearing at the wrong moment

Everybody hates the notice that jumps up two seconds after arriving, before a single line has been read, covering exactly the paragraph we came for. And almost everybody, on the other hand, has left their email at some point in exchange for something they wanted right then.

The difference between those two situations is not the window's design: it is the timing. A message appearing once somebody has read the whole article, or when the mouse heads for the browser bar to close, gets read. The same message two seconds after arrival is a door in the face.

Which is why, in this category, what decides the outcome is the triggers, and that is where Convert Pro puts its work.

What the official Convert Pro licence covers

The premium features activated, the template library, the maker's updates while the licence is current and their support. The GPLClub team leaves the activation ready on your domain.

What it does

• Drag-and-drop editor for building windows, bars and forms without touching code.
• Behaviour triggers: exit intent, time on page, percentage read or a click on a specific element.
• A/B testing for comparing versions and keeping the one that works, rather than arguing about it.
• Integration with the usual email platforms, such as Mailchimp or ActiveCampaign.
• Mobile-adapted design, which matters doubly in this category because a badly measured notice on a small screen covers the entire page.

When it pays

If your mailing list is part of the business. When a subscriber is worth money, tuning the moment of the request pays back quickly.

If you have traffic that leaves without doing anything. That is the exact situation it serves: people already on your site who have never been offered anything.

If your site gets four visits a day, traffic comes first: A/B tests need people before they can say anything.

And the advice that gets the most out of this tool: start with one well-placed message, measure it and do not accumulate. Three windows competing on the same page cancel each other out.

Members have Convert Pro and its add-ons in the catalogue to try before deciding.

About licensing and the GPL

The code is distributed under the GPL licence and its use is free. Updates, support and activation against the maker's servers are separate services contracted with them. They are not the same thing, and buying one is not buying the other.