Google Product Reviews Feed
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About Google Product Reviews Feed
Your reviews exist, but Google doesn't show them next to your ads
You have customer ratings in your WooCommerce store, but on Google Shopping your ad appears bare, with no stars, next to competitors that do show them. Google Product Reviews Feed bridges that gap: it turns the reviews you already get into an XML feed that Google collects and matches to your products.
How Google Product Reviews Feed works under the hood
The plugin generates a review feed URL. You register it in Google Merchant Center and Google fetches it on a schedule, so you never upload files by hand. Two controls make the difference:
- Unique identifier (GTIN): you choose which one to include in the feed so Google matches each review to the right product in your catalog.
- Product selection: you decide which products' reviews go into the feed, useful if some items should stay out or don't have reliable ratings yet.
What kind of store you are and what to do with this plugin
You already advertise on Google Shopping and have reviews
This is the ideal case. You already have the product feed in Merchant Center and active ads, so you only need to connect the ratings. Stars appear below your ads and you can aim for a better click-through rate.
You have reviews but don't advertise yet
The plugin alone won't get you onto Google Shopping. You need a Google Ads account and shopping ads running. If you don't have them yet, build that foundation first.
You just opened and have few ratings
Google requires a minimum of 50 reviews across all your products to join its ratings program. If you are far from that figure, focus first on collecting real opinions from your customers.
It needs Merchant Center, Google Ads and Google's approval
This plugin is one piece of a bigger machine. For stars to show up you need an active product feed in Google Merchant Center, Google Shopping ads running, and Google approving your application to the product ratings program (requested from Growth and Manage Programs, on the Product Ratings tile). Even with everything set up correctly, whether the stars are shown is Google's decision. The plugin doesn't create reviews or ask your customers for them: it only exports the ones that already exist.
Frequently asked questions about Google Product Reviews Feed
Does it guarantee stars will appear on my ads?
No. It generates the correct feed, but Google must approve your account in the program and match the reviews to your products.
How many reviews do I need?
A minimum of 50 across all your products, according to Google's program requirement.
Do I have to upload the feed every time?
No. You register the URL once in Merchant Center and Google fetches it on a schedule.
Can I exclude products?
Yes, you can control which products' reviews go into the feed.
Does it work without Google Ads?
No. You need active Google Shopping ads, and that requires a Google Ads account.
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Version history
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v
1.4.2 Current 8 May 2024
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