WP Fusion
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About WP Fusion
Your website records what users do (what they buy, which course they start, when they come back) and your CRM records what you know about them as contacts. If the two don't talk, you end up exporting CSV lists, tagging by hand and sending the same email to someone who just bought and to someone who never opened anything.
When the CRM decides and WordPress follows
People who install WP Fusion usually already have an email or automation tool and a site with memberships, a store or courses running separately. What almost nobody considers is that the CRM is the only place where it makes sense to decide who each person is. WP Fusion starts from that idea: the site sends what happens, and the CRM, through tags and custom fields, decides what comes next. Those changes then flow back to WordPress to personalize what the user sees.
Tags, fields and plugins: what WP Fusion does and where it falls short
- Tag-based access control: you can restrict content depending on the tags a contact has in your CRM.
- Purchase and subscription tracking: it records orders and subscription statuses in the CRM, and lets you update values such as lifetime spend or number of orders.
- Forms: it sends submitted form data to your CRM to capture leads.
- Abandoned carts: it lets you recover them from your CRM's automations.
- User activity: it applies tags based on course progress, last logins or inactive accounts.
- Field mapping: it connects any piece of user data on your site to a CRM field, including custom ones, and you can display CRM data inside WordPress.
What you need to be clear about
WP Fusion is not a CRM and does not send emails: it needs one of the compatible CRMs or marketing tools, and you build email or SMS campaigns there. It also doesn't replace your membership, store or course plugin: it hooks into the ones you already use, and its compatibility is limited to the list of available integrations. Before deciding, check whether your CRM and your specific plugins appear on that list.
Questions people ask when evaluating it
Does it work the same with every CRM?
Its features are designed to work universally across the compatible CRMs, but you should confirm that yours is supported.
Do I need a developer?
Connecting membership, store or course plugins is designed to be done without coding. Very particular cases may require more work.
Does it work for an online store?
Yes, if your ecommerce plugin is among the integrations: it records purchases, subscription statuses and abandoned carts in your CRM.
Can I sync several sites?
With field mapping you can sync user accounts between sites.
Ideas for use depending on your type of site
- Memberships: grant or remove access to content when a tag changes, for example after a payment.
- Courses: email students based on their progress or spot those who stopped logging in.
- Store: segment by purchase history and send emails to those who bought a specific product.
- Lead capture: turn every form into a contact with its fields already filled in.
Connect your CRM before touching anything else
Order matters: first connect the CRM and pull its tags and fields into WordPress. Then decide which user data goes to which field, and only then enable the integrations with your plugins. Test with a dummy user and check in the CRM that the expected tags appear before opening the flow to real customers. If you handle your contacts' personal data, also review how you process it in your CRM.
Topics
Version history
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3.47.13 Current 16 Sep 2026
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3.46.2 27 Sep 2025
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
