Yoast Local SEO Premium
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About Yoast Local SEO Premium
Your address is in the footer, your hours are in an image and your phone number appears in three places, each written differently. For a person it is a minor mess; for Google, which looks for consistent data, it is a confusing signal. Yoast Local SEO exists so your business details live in one place and search engines understand them.
The local business problem: customers decide on their phone, two streets away
Someone searching for a shop, a clinic or a restaurant nearby does not compare for days: they check the map, the hours, and then call or walk in. If your listing does not show up or displays details that differ from your site, the visit goes to the next business. Local SEO depends less on writing brilliant copy than on having your basic data complete, identical everywhere and in a format Google can read without guessing.
A walkthrough with a three-store chain, step by step
1. You enter your details once
You register your business with its type of activity. There are types for almost any organization, from churches to zoos, and choosing the right one helps Google show you in the right searches.
2. Each location gets its own page
With several locations, the plugin uses custom post types: each site gets its own page with its own address, hours and map, while shared details (business type, price range) are managed together. You can set a primary location alongside the others. If you only have one location, all of this works the same without you having to think about it.
3. The plugin turns everything into Schema
Google does not display your data just because it is written on the page: it needs it marked up in a format called Schema. Yoast Local SEO generates it automatically from what you have entered, so you never touch code. It also creates a geo sitemap and adds a KML file to the XML sitemap so Maps can find you.
4. You build the contact page
You can embed Google Maps and show your opening hours, which stay up to date with the details you have configured. The customer sees reliable information and you do not edit the page every time your hours change.
5. You add a store finder
If you have several locations, the store finder lets visitors see the nearest one first. It is built from a CSV or from your WordPress locations.
What Yoast Local SEO does not do for you
- It is designed for businesses with a physical presence, from a single store to organizations with dozens of locations. If you work online only with no address, it is not your tool.
- It prepares your website for local SEO, but it does not manage your Google Business Profile, your reviews or your directory citations for you. That is still your job.
- It does not guarantee rankings: it makes Google read your data properly, not place you first.
- It works as part of Yoast SEO Premium, Yoast WooCommerce SEO or Yoast SEO AI+, not as a standalone plugin outside that ecosystem.
If you sell with WooCommerce and in-store pickup
The plugin integrates with WooCommerce local pickup, useful if your online store has a physical spot where customers collect their orders.
Frequently asked questions about Yoast Local SEO
Does it work for more than one location?
Yes. Each location has its own page, and you can set a primary one.
Do I have to add structured data by hand?
No. Once you enter your details, the plugin converts them to Schema automatically.
Does it work if I have no storefront open to the public?
It is built for businesses with a physical presence, and it covers many organization types beyond retail.
Can my customers find the nearest location?
Yes, with the store finder that shows the closest one first.
Topics
Version history
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15.9 Current 5 Sep 2026
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15.8 1 Apr 2026
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
