Advance Ecommerce Tracking Premium (Premium)
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About Advance Ecommerce Tracking Premium (Premium)
When GA4 only tells you 3,000 people visited and you sold 40
A WooCommerce store with basic Google Analytics sees visits, pages and little else. You know how many people arrived and how many paid, but not where the rest got lost: on the product page, in the cart or right before paying. Advance Ecommerce Tracking Premium sends your store's ecommerce events to Google Analytics 4 so that blank stretch stops being blank.
Most visitors don't buy, and the money leaks at a specific point almost nobody measures. Optimizing without that data means changing designs blindly.
What Advance Ecommerce Tracking Premium records along the buying journey
The plugin follows each step of the customer and sends it to GA4:
- Product impressions and clicks
- Add to cart
- Checkout and purchase: where the process is abandoned.
With that sequence you can find the step where conversion drops.
What it gives you depending on who you are
If you run the store yourself
You can turn on the purchases-by-product report: quantities, revenue, best sellers and those lagging behind.
If you manage the advertising
Turn on dynamic remarketing to show ads to people who interacted with products and didn't buy. You can also define custom dimensions and metrics to segment the data, plus custom Google Analytics events with their parameters, to measure specific interactions in your store.
If you look after analytics or work for several clients
There are options to enable or disable advanced GA4 features from the dashboard: internal search tracking, 404 errors, file downloads, enhanced link attribution, user ID and forms. You can also exclude user roles with checkboxes, so your own administrator or editor visits don't pollute the figures.
How it connects to your Google Analytics account
You enter the tracking ID in the plugin settings and GA4 starts receiving sessions, page views and user data such as location or visit duration. Then you need to enable ecommerce data collection in your Google Analytics account so that transactions, revenue and product actions show up. It is a separate step that is easy to forget.
Frequently asked questions
Does it work for stores that don't use WooCommerce?
No. It is built for WooCommerce; without a WooCommerce store, the product and purchase events have nowhere to come from.
Do I no longer need to log in to Google Analytics?
You still do: the plugin collects and sends the data, but you check the reports and analysis in your GA4 account.
How do I know the code is on every page?
Open any page in your browser, inspect the code and look for the Google Analytics script. If you have connected your account or entered the ID, it should appear on all of them.
Can I avoid counting my own visits?
Yes, with role exclusion: you tick the roles you don't want to measure.
Is it useful for advertising?
It lets you enable dynamic remarketing, but campaigns are created and managed in your advertising account.
It needs a GA4 account and doesn't replace analysis
The plugin is not a statistics dashboard of its own: it depends on you having a Google Analytics 4 property set up. Nor does it tell you what to do with the numbers; spotting the problem is your job. And if you are going to segment or follow users with ID or remarketing, check your cookie and privacy notices yourself.
Version history
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v
3.7.1 Current 12 May 2024
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
