AutoSocial

Publishing a blog post and then remembering to paste the link into LinkedIn, Facebook, Instagram and Pinterest, each with its own format and its own tab, is the kind of task that gets done properly in week one and abandoned by week three. AutoSocial tries to take that work off your plate: it sends your WordPress content to your profiles and lets you schedule it from your own dashboard.

Whoever publishes content has already done the hard part: writing it

The bottleneck is rarely writing the article, but giving it a second life on social media with an adapted message. If you leave it for later, it never happens. AutoSocial works right there: every post, page or custom post type can go out to Facebook (Pages only), Google My Business, LinkedIn (profiles and company pages, including showcase pages), Twitter, Instagram (Business accounts only) and Pinterest.

The box on each post: message, profiles and image

Inside the editor you get a box where you change the text, choose which profiles it is sent to and which image goes with it. You can define which profiles are ticked by default, and connect several Facebook, Google My Business, Twitter, LinkedIn and Instagram profiles, but only one Pinterest account.

• Share now: sends or re-shares a piece of content to all profiles with one click.
• Scheduling: a Buffer-style queue where you can add, edit or delete pending posts.
• bit.ly shortener: optional, shortens links to make them more social media friendly.
• Shortcodes in the message: title, excerpt, content, author and link are inserted automatically.
• Custom fields: you can insert your own field with a POSTMETA-type shortcode.

A different message template for each content type

An event, a product, a review and an article are not announced the same way. You can save the message as a template for a content type, and new posts of that type will use it instead of the global template. That way not everything sounds the same and you don't rewrite the same thing every time.

For Google My Business: events and products, with a catch

With The Events Calendar, an event can be published to Google My Business as an event, with its start and end dates. With WooCommerce, products can be shared, but Google has removed product posts from its API, so for now only regular posts come out of a product. If you planned to show product listings with prices on Google, don't count on it.

Reviews can be displayed, but the other networks have their own limits

From the settings you can create shortcodes to display reviews from several Facebook pages or Google My Business locations, as a slider or a grid. They can be filtered by minimum rating, sorted by date, stars or randomly, with autoplay, a read more button, specific reviews hidden, and JSON-LD structured data output.

You can also view, edit and delete what has already been published, but not every network allows the same: LinkedIn gives no access to personal profiles, only company ones, and posts cannot be edited on LinkedIn and Twitter.

Twitter requires you to create your own application

Connecting Facebook, Google My Business, LinkedIn, Pinterest and Instagram takes one click. Instagram goes through Facebook, so your business account must be linked to a Facebook page. With Twitter, however, you will have to create your own application. If you prefer not to use the plugin's applications, you can use your own for Facebook, LinkedIn and Google My Business with your Client ID and Secret.

• Already solved: automatic publishing, scheduling, templates by content type, link shortening and reviews on the frontend.
• You cover it: creating the Twitter application, linking Instagram to Facebook, and the right image and tone for each network.
• With another account: the AI feature requires a Chat GPT developer account with paid credit added by you.

AutoSocial frequently asked questions

Does it publish to my personal Facebook profile?

No: Facebook works with Pages only.

Does it work with a personal Instagram account?

No, only Business accounts, connected through Facebook.

Can it write the texts with artificial intelligence?

Yes, with the generate button in the post box: it creates a summary or promotional text and hashtags from the content, and you can review it before publishing. There are also AI shortcodes to publish without review. You need your own Chat GPT account with credit.