Blurb – Affiliate Marketing WordPress Theme

For the affiliate who compares stores, not for someone who wants to take payments on their own site

An affiliate site lives on one moment: the visitor hesitates between several products, sees which one suits them and clicks through to the store. If the comparison is a long text or a hand-built table, that moment slips away. Blurb is made for people building a site for price comparison, reviews and coupons who want all three connected.

• Multivendor means several stores per product. The theme lets you attach several vendors to each product so prices can be compared between them. If you are looking for a marketplace where each vendor manages their own catalog, check the demo to see whether it fits.
• Automatic comparison is not price reading. The theme includes an automatic product comparison filter. Check in the demo how prices are entered and updated: a comparison site with stale prices soon loses the visitor's trust.
• It is a content theme, not a payments theme. Its job is to send the visitor to the store where they buy. If you need to take payments on your own site, verify it in the demo first.

How Blurb compares: by market, by category and by rating

Comparison is organized by categories or markets and shows which product comes out best based on rating, reviews, quality and features. That way the visitor does not need ten open tabs to decide.

• Price comparison functions across the different stores for the same product.
• Its own Ajax search and a custom filter panel, so visitors reach a product without scrolling through whole listings.
• A best-products list that can be sorted ascending or descending.
• Comparison tables adapted to mobile.
• Product pages with tabs.

Coupons, cashback and reviews: what brings visitors back

Someone hunting for a deal does not stop at a single product. Blurb has its own coupon and cashback option, and product, review and coupon are related to each other.

The user review system is extended and can be viewed as a list or a grid. There is also a unique view counter with rating, plus like and dislike buttons. Publish only real opinions: inventing reviews deceives the visitor and can bring you legal trouble.

Building the Blurb homepage with Elementor

There are three homepage versions, with widths of 1170 px and 1650 px, and a megamenu. Reviews, coupons and products each have their own page layout. For building pages, the theme includes more than 70 custom elements for Elementor, so it is designed to work with that page builder.

• Data for sharing properly on Twitter and Open Graph, plus SEO-oriented markup.
• A newsletter form compatible with MailChimp.
• A selectable base currency, shown across the whole site.
• Product shortcodes: quick view, specifications, sample images, total rating and market list.
• Roboto and Rubik typefaces. The demo images are for illustration only and are not in the final files.

Questions from people building a comparison site with Blurb

Does it work for a store with a cart and payments?

No: it is oriented to comparing, reviewing and sending the visitor to the store. If taking payments on your site is essential, check the demo first.

Can I change the currency?

You can choose a base currency, which will appear across the whole site. If you need to show several at once, check it in the demo.

Do I need Elementor?

To use its more than 70 custom elements, yes. It is designed for building with that page builder.

Do the demo photos come with it?

No. They are only illustrative and are not part of the final files, so you will need to use your own product images.