Divi Ecommerce Pro

The pricing page gets looked at most and built worst

In any subscription or service plan business, the pricing page carries the highest purchase intent on the whole site. Whoever reaches it is no longer browsing: they are deciding.

And it is usually the worst resolved. Three identical columns, the middle one with a coloured border and a "most popular" label, a list of twenty features with green and grey ticks, and no answer to the only question the visitor is asking: which of these three is mine.

Divi Ecommerce Pro brings product pages and pricing tables designed for selling memberships and monthly service plans, which is exactly that scenario.

What it contributes

• Professionally finished product pages, already laid out.
• Pricing tables for service plans and memberships.
• Divi-based layouts, edited with the builder you already use.

How a pricing table that works gets built

The product supplies the design. These four decisions are yours, and they weigh more.

Name the plans after the customer, not the size. "Basic, Pro, Enterprise" forces people to deduce. "For getting started, For a running business, For several teams" answers on its own.

Differentiate on one variable. The good plan is distinguished by a number that grows: users, projects, shipments. When the difference is a scattered list of features, nobody knows how to choose and everybody goes to the cheap one or to none.

Show the annual and monthly price together. With the saving stated in money rather than percentage: "you save two months" reads better than "seventeen per cent".

Answer the three questions underneath. Whether I can change plan later, whether there is a minimum term and what happens to my data if I leave. Those three sentences at the foot of the table remove more objections than any redesign.

What a design pack does not solve

Worth being clear so you do not buy expecting more. These are presentation templates: the handsome table and the laid-out product page.

Genuine recurring billing (renewals, pro-rating on plan changes, expiring cards, dunning notices, cancellation) is a subscriptions system and comes separately. And access control, meaning who can see what according to what they paid, is a memberships plugin.

It is the normal division of these projects, and knowing it beforehand avoids discovering it with the site already built.

Requirements

It needs WordPress and Divi, plus WooCommerce for the shop side.

Alternatives in the catalogue

Within the Divi ecosystem, if you need more than shop pages, DiviFlash extends the builder with presentation modules, Divi Pixel handles the theme's visual finish and BodyCommerce goes specifically to the shop.

If your catalogue is structured content rather than products, the underlying piece is Divi Machine, and for filtering it, Divi Ajax Filter.

And the part this product does not cover and that does decide the business: WooCommerce Subscriptions or Paid Member Subscriptions for recurring billing, and WooCommerce Memberships for deciding who sees what according to their plan.

Frequently asked questions

Does it need Divi?
Yes, these are layouts for the Divi builder.

Does it include subscription billing?
No. These are presentation templates; recurring billing comes from a subscriptions plugin.

Is it suitable for selling memberships?
For presenting them, yes. Access control by plan is another piece.

How many plans should be shown?
Three is usually the practical limit. With more, people stop comparing and leave.

Monthly or annual?
Both together, with the saving stated in money rather than percentage.

What is almost always missing from a pricing table?
Saying whether you can change plan, whether there is a minimum term and what happens to the data on cancellation.