Folie | Digital Marketing Theme

For people who live by showing their work, not for those who need to sell online

Folie fits if you are a freelancer, a design studio, a photographer or a small agency and your website is mostly a showcase: portfolio, services, team, testimonials and blog. If you are after a store with a catalog and a cart, do not take for granted that this theme covers it: check the demo to see whether it has what you need.

It is also not for anyone who wants to keep using their usual page builder. Folie ships with its own builder, the Codeless Builder, and the design is done there, not with another editor.

A portfolio is judged in ten seconds, and the viewer decides

People who visit a photographer's or an agency's website do not read: they look. If images load slowly, get cropped badly or open in a clumsy viewer, they go to another studio without reading a single word of your pitch. That is why gallery details matter more than text in a portfolio.

Folie takes care of them on several fronts:

• Masonry with automatic or manual adjustment of how the pieces are laid out.
• Justified gallery with several options, for rows of aligned photos.
• Fullscreen portfolio carousel.
• More than 10 lightbox styles, vertical or horizontal, with image descriptions.
• Reveal animations on elements or on the portfolio.

Folie and its Codeless Builder: editing the page while seeing the result

The builder works on the page itself: you click a paragraph or a heading and type, with no reload. To add content you click the add icon on a section or column and choose the element. You can also edit the header by dragging its elements, or start from a predefined header style.

Adjustments that save back and forth

With Shift and dragging the mouse you change margins and padding without switching between tabs. With Ctrl and click you select any element. There is a simple mode, designed for people with no experience, and an advanced mode for more free-form designs.

Blocks you can reuse

Elements come with predefined variants (the services element, for example, has more than six) and you can save sections as content blocks to use on other pages. Portfolio, testimonial and team elements are managed from the builder itself, without leaving it.

An agency website with image weight under control

A portfolio carries many large images, and that is where load times tend to shoot up. Folie loads each script and style only when needed and generates only the necessary thumbnails, which saves memory. It also creates image sizes adapted to the device used to visit the site, and it is responsive with retina images. Parallax and other animations use GPU acceleration.

Ready-made demos and a blog that does not fall short

When you choose a demo, the theme installs the plugins, options, menu, widgets and images to reproduce the online demo. There are demos for a design agency, a marketing agency, a digital agency, portfolio, freelance, small business and online services, plus several photography ones.

The blog can be customized too: there are 14 blog styles and 14 single post styles, you can have more than one blog page, and the post can be built with the same builder elements. For video, audio and social content (YouTube, Vimeo, SoundCloud, Spotify and others) you can embed more than 35 media types.

Frequently asked questions before choosing Folie

Is it suitable for a marketing agency?

Yes, there are demos designed for marketing and digital agencies.

Do I need another page builder?

No. It uses its own visual builder and the design is done with it.

Can I show photos without a rigid grid look?

Yes: with masonry or the justified gallery you have alternatives to the uniform grid.

Do I have to build everything from scratch?

No, you can import a demo and replace its content with your own.

Can I use it to sell products?

It is not its focus. If you need a store, check the demo to see what it offers before deciding.