Gravity Forms HubSpot
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About Gravity Forms HubSpot
A form that doesn't reach your CRM is a lead that depends on someone remembering to copy it. Between manual exports, forwarded emails and spreadsheets nobody updates, the contacts that come in through your website get lost or reach the sales team late.
The lead that goes cold while someone copies data
Gravity Forms HubSpot connects your Gravity Forms forms to your HubSpot account. Every submission creates a new contact or updates the existing one, with no exporting and no pasting. The person who fills in the form ends up in the CRM with the information they just gave, and your team works with up-to-date data instead of yesterday's list.
It is an add-on: it needs Gravity Forms installed and a HubSpot account. It does not work on its own.
What data goes to HubSpot and how it is organized
You decide what is sent and where each piece of data goes:
- Field mapping: each form field is linked to its contact field in HubSpot.
- Additional properties: you can map extra HubSpot fields beyond the basic ones.
- Lead status: you set the status each new contact arrives with.
- Lifecycle stage: you define where in the funnel they are placed.
- Contact owner: you assign it to a specific person on the team or route it according to conditions.
Conditional logic to keep your CRM clean
A CRM full of irrelevant contacts is almost as useless as an empty one. With Gravity Forms conditional logic you can decide when an entry is sent to HubSpot: only if the person shows a certain interest, picks a specific service or meets whatever criterion you set. That way the sales team sees qualified leads and not every stray inquiry.
Tracking behavior is still HubSpot's job
The integration lets you see how contacts interact with your site: pages visited, forms completed and interests. That tracking and the email tools (segmented lists, personalized content, automated sequences) live in HubSpot, not in this plugin. What is solved and what is up to you:
- Solved: creating or updating contacts from your forms, mapping fields, assigning owner, status and stage.
- Solved: using conditional logic to filter which entries are sent.
- Up to you: designing the forms, which require Gravity Forms.
- Up to you: setting up the lists, email sequences and sales process in HubSpot.
- Up to you: deciding what to do with the contacts once they are in.
Frequently asked questions about Gravity Forms HubSpot
Does it create duplicate contacts if someone fills in the form twice?
If the contact already exists in HubSpot, their record is updated with the latest information instead of creating a new one.
Can I send only some fields?
Yes. You choose which fields are sent and which HubSpot property each one goes to.
Can I assign leads to different salespeople?
Yes, you can assign the contact to a specific team member or set routing conditions.
Is it useful for a small team?
Yes. It is designed for marketing, sales and customer service teams, and for small businesses that want to organize contacts and personalize follow-up.
Version history
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3.0.5 Current 14 Oct 2026
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3.0.3 19 Jun 2026
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3.0.2 18 Feb 2026
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
