Impreza – WordPress Website and WooCommerce Builder
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About Impreza – WordPress Website and WooCommerce Builder
The expensive request arrives once the site is live
The client approves the site and three months later asks for a new button color, a different heading style and a change to the header. If every page was laid out by hand, that five-minute request turns into an afternoon of opening forty pages one by one.
A website costs what its second round of changes costs, not its first layout. That is why, when looking at Impreza by UpSolution, the demos matter less than something else: how many pieces are defined once and reused across the whole site.
Impreza is a multipurpose WordPress theme with its own visual builder, Live Builder, and shop features for WooCommerce.
The Impreza pieces you define only once
- Global colors and 30 color schemes, with dark mode for visitors.
- Text, button and field styles, plus fluid headings and variable fonts.
- Reusable blocks, popups and off-canvas panels for whatever repeats across pages.
- Page templates for posts, pages, products, archives, search results and authors.
- Header builder with 4 layouts per device and sticky and transparent states.
Live Builder, MCP server and WooCommerce shop
Live Builder edits on the page itself, with undo and redo, responsive editing and more than 90 elements. It works on its own, and pages stay compatible with WPBakery Page Builder: the same page can be edited in both.
Display Logic adds 14 condition types to any element, and there are dynamic values and Advanced Custom Fields integration.
Impreza also includes an MCP server with more than 40 tools for pages, headers, menus, grids, colors, typography and buttons. It connects to Claude, ChatGPT, Cursor or any MCP-compatible client, meaning the assistant you already use.
Shop. More than 15 WooCommerce elements, product, cart, checkout and account templates, faceted filters, quick view, wishlist and side cart.
Privacy. Local Google Fonts, embeds blocked until consent and a cookie notice.
Performance. Auto Optimize gathers the components in use into a single CSS and JavaScript bundle. It also offers lazy loading and filter caching.
Plugins in the package. WPBakery Page Builder, Slider Revolution 6, FileBird PRO, WooCommerce Multi Currency and WooCommerce Bulk Editor.
Where Impreza's scope ends
- The saving depends on discipline: a color typed by hand on a single element will not change when you touch the global colors.
- Its performance features do not include page caching, which remains a separate piece.
- Its features do not include bookings, courses or memberships.
- Declared WooCommerce compatibility reaches the 8.x series, so test the version you run first.
Before installing Impreza and first steps
Compatibility is declared with WooCommerce, bbPress, The Events Calendar, Gravity Forms, WPML and Polylang. The order of work matters:
- Open the setup wizard and choose a partial import or start from scratch.
- Define global colors and text, button and field styles before laying anything out.
- Build the header and the page templates.
- Turn whatever will appear on more than one page into reusable blocks.
- Enable Auto Optimize and review the site with real content.
Other catalog themes to compare with Impreza
Avada has its own template, header and footer builders, and Salient is a creative multipurpose theme for studios, agencies and portfolios.
For page caching, WP Rocket.
Questions when building client sites with Impreza
Do I need WPBakery to use it?
No. Live Builder works on its own, and pages stay compatible with WPBakery.
How many demos and templates does it include?
More than 60 demo websites, 150 page templates and 285 section templates.
Does it work for a multilingual site?
It is compatible with WPML and Polylang, supports right-to-left text and its interface is translated into 10 languages.
Can I hand it to a client under my own brand?
It has white label, role-based access for Live Builder and templates, and a maintenance mode.
Topics
Version history
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9.5 Current 24 Oct 2026
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9.3.1 19 Oct 2026
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9.2.3 5 Sep 2026
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9.0.1 8 Aug 2026
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8.44.2 28 Mar 2026
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
