Ippsum Business Consulting Theme

Anyone looking for a consultant compares websites before calling

A consulting website often ends up as a brochure: a list of services, a phone number and a generic form. But people looking for an advisor compare before they call: they want to know the scale of the engagement, how you work and whether the firm has a method. If the site does not answer, the enquiry arrives vague or does not arrive at all, and the consultant loses hours qualifying leads by phone.

Ippsum Business Consulting Theme is built for that journey. It targets business consulting, marketing, advertising, financial advice, insurance brokerage, investment, accounting, human resources and public relations, and also SMEs and agencies in the IT sector.

Fourteen homepages for three kinds of firm

Ippsum comes with 14 homepages and 4 more with right-to-left (RTL) writing. Here are three common situations:

If you advise on finance, insurance or accounting

Your client arrives with doubts and a fear of getting it wrong, so the site has to bring order. The price list, counters with icons, progress bars and accordions let you present services, tiers and common answers without a wall of text. Any figures you put in counters and bars must be real and yours.

If you sell marketing, PR or human resources

Here people judge you by how your own website looks. Page transitions, bold typography, the parallax effect and sliders help show craft, and the masonry post grid works for case studies or articles. There are Instagram and Twitter elements to show activity.

If you run an SME or an IT agency

You need to explain technical services without jargon. The service element, tabs and video help, and there are Google and OpenStreetMap maps, a countdown for an event and one-page support if your offer fits on one long screen.

The cost calculator works as a first meeting

Ippsum includes Bold Themes Cost Calculator, a customizable plugin. You configure the items and the figures, and it does not replace a tailored proposal.

It also comes with Bold Timeline Lite, a free timeline plugin that is useful for telling the firm's story or the phases of your working method. It is the Lite version, so check in the demo whether it covers what you want to show.

Bold Builder instead of Elementor: what you can adjust

Pages are built with Bold Builder, the theme's own editor, and not with Elementor. There are several predefined inner pages and you can create your own. For the overall look you use the native WordPress Customizer options. The most useful features for a consultancy:

• Drag and drop editing with responsive options.
• Copy and paste blocks from one page to another, or from one website to another.
• Content that appears only for a limited period of time.
• Hide or show elements depending on screen resolution.
• Full-width or boxed layout.
• Several header styles (including a sticky one) and menu styles.
• Left or right sidebar and a custom footer.
• Different settings for individual pages and color schemes with a color picker.

Four questions before choosing Ippsum

Can I start from a demo and change the content? Yes. It comes with a one-click demo importer; afterwards you replace texts and images and adjust things from the theme options.

Does it work with WooCommerce, Yoast or WPML? It is compatible with WooCommerce, Yoast, WPML, Contact Form 7 and W3 Total Cache.

Does it adapt to mobile? It has a responsive design and is ready for Retina screens, and Bold Builder lets you hide elements depending on resolution.

Does it support other languages? It is translation ready, compatible with WPML and includes four RTL homepages for right-to-left languages.

Demo images and several plugins have to be sourced separately

The demo images cannot be used as they are on your website: you will have to get your own or obtain them separately. The plugins for forms, translation, shop, caching or SEO that it is compatible with (Contact Form 7, WPML, WooCommerce, W3 Total Cache, Yoast) are not included either: they are installed separately.