MonsterInsights Ads Tracking Addon
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About MonsterInsights Ads Tracking Addon
You pay for clicks, but what matters is who bought
Looking only at ad clicks is like judging a salesperson by the visits they make instead of the sales they close.
MonsterInsights Ads Tracking Addon gathers the conversion identifiers of seven ad platforms in a single WordPress panel, with no Google Tag Manager, no editing of theme files and no code.
Seven platforms in the MonsterInsights Ads Tracking Addon panel
You paste in each platform's identifier and the plugin takes care of the rest. This is what it supports for each one:
- Google Ads: conversion pixel, to see which campaigns, ad groups and keywords bring real conversions.
- Meta (Facebook): pixel, to know which campaigns generate traffic and conversions.
- Microsoft (Bing): UET conversion pixel.
- TikTok: pixel and conversion ID.
- Pinterest: tag and conversion ID.
- LinkedIn: Partner ID and Purchase Conversion ID, for page views and transactions.
- Snapchat: Pixel ID and Conversions API token, for purchase events.
For sales, it connects with WooCommerce, Easy Digital Downloads, MemberPress and other systems, and sends purchases to each connected platform. That way the platforms optimize for purchases and not just clicks.
It needs MonsterInsights Pro and your own identifiers
It is an add-on for MonsterInsights Pro: it does not work on its own or with the free version. It also doesn't create your ad accounts or generate the pixels; you get that data from each platform and paste it in yourself.
A Performance Max launcher and a UTM builder
Inside MonsterInsights there is a tab with a wizard to create and launch Google Performance Max campaigns step by step: goal, ad copy, keywords, location and budget. It helps if the Google Ads interface puts you off, but it covers only that campaign type; for other formats you will still be in Google Ads. This launcher is available to all users, including the Lite version.
The UTM URL builder adds tracking codes to the links of your ads, emails or social posts before you publish them. Without them, campaign traffic shows up as “unknown” or gets mixed with direct traffic in Google Analytics.
Questions from people already spending on ads
Do I need Google Tag Manager?
No. Pixels and tags are added in the plugin settings, with no GTM account, no containers and no custom triggers.
Which platforms does it support?
Google Ads, Microsoft (Bing), Meta, TikTok, Pinterest, LinkedIn and Snapchat, all from the same panel.
Does it work if I don't sell anything?
Automatic sales reporting depends on you using WooCommerce, Easy Digital Downloads, MemberPress or another compatible system. If your goal is not a sale, check in the demo which events are recorded.
Can I launch Google Ads campaigns from WordPress?
Yes, Performance Max campaigns with a wizard, from the MonsterInsights panel itself.
Gather each platform's identifiers before opening the settings
Almost all the work happens outside WordPress: each platform hands over its data in its own dashboard. Keep at hand the ones you plan to use (the Meta pixel, the TikTok conversion ID, the LinkedIn Partner ID, and so on) and then paste them into the MonsterInsights ad tracking settings.
When you finish, make a test purchase and check on the platform that the conversion arrives. If you only advertise on one platform, start with it and add the others when you use them.
Topics
Version history
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v
2.0.0 Current 5 Aug 2026
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v
1.9.0 8 May 2024
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
