Newsletter Sendinblue Addon
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About Newsletter Sendinblue Addon
Newsletter Sendinblue Addon: taking your sends off your hosting server
Sending a newsletter from your own hosting often ends in emails landing in spam, hourly limits that cut your list in half, or a provider asking you to stop. This add-on connects the Newsletter plugin with Brevo (formerly Sendinblue) so emails go out through its delivery service and not through your server.
Anyone with a blog who lives off their list has a blind spot: the content can be excellent and still not arrive, because delivery depends on who sends the email, not on what it says. That is where this add-on comes in.
Why it works with the transactional API and not the campaign one
Newsletter sends an individual email to each subscriber, because each one carries its own tracking, unsubscribe and profile links. Brevo's campaign API is meant to create and launch a campaign, not to send single messages, so the add-on uses the transactional API.
You can also manage from the plugin the bounces that Brevo detects.
Three situations where it makes sense
Your blog no longer fits your hosting's sending capacity
If every send gets stuck, arrives late or is blocked by your provider, handing delivery to a specialized service removes that bottleneck without changing how you work with Newsletter.
You already have a Brevo account
If you use Brevo for other things, you can use the same account so your list's emails go through it. The volume you can send depends on your account's plan.
You worry about addresses that bounce
A list full of dead addresses damages the sender's reputation. With bounce management, the plugin receives that information from Brevo and you can keep the list cleaner.
Validated sender and v3 API key: the only delicate part of the setup
The configuration is short, but there are two places where it often goes wrong:
- Sender: you must add and validate it in Brevo, and the same sender must be set in Newsletter's main settings.
- API key: it must be a v3 key. It is created in Brevo's SMTP and API section and pasted into the add-on settings.
Afterwards, send some tests before mailing your whole list.
Questions before connecting Newsletter to Brevo
Do I need a Brevo account? Yes. Brevo offers a free plan, but the add-on does not replace the account.
Can I use Brevo's campaign API? You don't need to, and it isn't the way: the add-on uses the transactional one because it sends one email per subscriber.
Are bounces managed? Yes, the add-on lets you retrieve and manage them from Brevo.
What happens if the sender doesn't match? Use the same validated sender in Brevo and in Newsletter's settings.
It does nothing without the Newsletter plugin
It is an add-on: it only works on top of Newsletter and is not a mail plugin for all of WordPress. Nor does it replace creating campaigns inside Brevo.
Topics
Version history
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1.3.4 Current 5 Sep 2026
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1.3.3 9 Jul 2026
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1.3.2 29 Apr 2026
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
