Referral System for WooCommerce
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About Referral System for WooCommerce
Your customers already recommend you, but with no link and no reason
People who buy and are happy tell a friend, but you never find out, you can't measure it and nobody gets anything in return. That word of mouth is lost for lack of a mechanism, not for lack of willingness. Referral System for WooCommerce gives you that mechanism inside your store: a referral link, rewards and tracking.
The idea worth keeping in mind from the start: rewards are redeemed on a future purchase.
Referral System for WooCommerce step by step: from Marta to her friend Lucía
Step 1: Marta shares her link
Marta, a regular customer of your store, has a referral link and social sharing buttons to pass it on.
Step 2: Lucía signs up
You can give a signup reward to both of them: fixed discount, percentage or loyalty points. Note: it is not an immediate discount, it is redeemed on a later purchase.
Step 3: Lucía places her order
This is where order-based rewards come in, also for both. You decide how many orders qualify for a reward and you can set a minimum order quantity to be able to redeem it. Without that minimum, the prize can end up on tiny purchases that don't pay off for you.
Step 4: Marta checks and redeems
On her account page, Marta sees the rewards she has earned and the coupons she hasn't used yet. That way she doesn't have to write to you to ask what she is owed.
One important limit: loyalty points only work together with the WooCommerce Points and Rewards extension. Without it, your options are fixed or percentage discount coupons.
Common questions before launching the program
Does it reward only the person who recommends?
No: you can offer rewards to both the referrer and the referee, both at signup and on orders.
Can I use my current points program?
Yes, if you already use WooCommerce Points and Rewards, points can be the reward for referring.
Is it meant for paying affiliate commissions?
The rewards described are discount coupons (fixed or percentage) and loyalty points. If you need commissions or cash payouts, check in the demo whether it fits what you are looking for.
Can customers see what they have earned?
Yes, on their account page, with the rewards obtained and the coupons still waiting to be redeemed.
Fixed discount or percentage: do the math with your margin
The hard part of the program isn't installing it, it's deciding how much to give away. A fixed discount is easy to calculate and works if your average order is stable. A percentage adapts to the size of the order, but it grows with large orders and eats your margin exactly where you sell the most.
Before activating anything, work out what a double reward (the referrer's and the referee's) costs you compared with what you spend today to win a customer. If the numbers add up, the program will pay off. If not, adjust the minimum order or the number of eligible orders until it does.
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Version history
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1.4.5 Current 22 May 2026
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1.4.4 14 Feb 2026
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Frequently asked questions
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