WP Subscribe Pro

The fifth time you ask is no longer an offer

Your blog gets visits, the mailing list barely grows and someone recommends a popup. You add it, the list climbs a little and you start to fear you are driving away the readers who come back. That balance depends less on the popup design than on how you use it.

The first time it appears, a subscribe popup is an invitation. The fifth time, in front of the same reader, it is a toll. How many times you ask and at what moment weighs more than the button color, and this plugin lets you adjust both.

WP Subscribe Pro brings together in one plugin the places to ask for the email and the controls to decide when to ask. It does not send your newsletters: it collects subscribers for the email service you already use.

Where it asks for the email

• Popup with entrance and exit animations, form and overlay colors, and editable text.
• Exit intent: the popup appears when the visitor attempts to leave the site, as one last chance to subscribe.
• Box in posts, before or after the content.
• Sidebar widget with its own colors.
• Content of your own: HTML and shortcodes inside the popup, and related articles to keep those who do not subscribe.

The settings that decide how many times you ask

Delay. The popup does not have to appear on load: you can leave a small wait before showing it.

Cookie expiration. This is the frequency control: it sets how often the same visitor sees the popup again.

Flushing cookies. This makes them all expire at once so the box shows to your visitors again. It is useful when you change the offer, and worth using with care, because those already subscribed will see it too.

Exclusions. You can keep the popup or the box off specific posts or pages, such as those that already have their own goal.

It connects to your email service, it does not replace it

It works with services such as MailChimp, Aweber, Feedburner, GetResponse, MailerLite and Benchmark, among others. Double opt-in is available on supported services, including MailChimp, MailerLite and Benchmark, not on all of them.

Among its features there is no campaign sending, no email templates and no list management: all that stays in your service. Nor does it decide for you what works. You can change the wording, the frequency and the timing to compare results, but you do the comparing with your list figures.

How to set up the first popup without tiring anyone

You need an active account with your email service. After that, follow this order:

1. Install the plugin and connect your email service.
2. Write the popup text and adjust the colors.
3. Choose the delay and exit intent, and set the cookie expiration.
4. Exclude the pages where the popup would get in the way.
5. Use the preview button before publishing it.
6. Add the box before or after posts for those who do not react to the popup.

The design is responsive and the plugin includes a POT file for translation.

Direct Mailchimp, your own newsletters or more popups

If you only use Mailchimp, Mailchimp for WordPress Premium is dedicated to connecting that service with sign-up forms almost anywhere on the site. If you would rather create and send newsletters from WordPress itself, Mailster includes a visual editor, automated campaigns and subscriber management.

And if your need revolves around popups more than the mailing list, Master Popups is another option in the catalog.

Sending, frequency and popup content

Does it send emails to my subscribers?

No. It collects the subscriber and your email service handles the sending.

Can I control how often the popup shows?

Yes, with the cookie expiration, plus the delay before it appears.

Does the popup work when someone is about to leave?

Yes. Exit intent shows it when the visitor attempts to leave the site.

Can I hide it on certain pages?

Yes. You can exclude both specific posts and pages.

Can I put my own content in the popup?

Yes. It accepts custom HTML and shortcodes.

Does it work with caching and SEO plugins?

Yes, it has been tested with caching and SEO plugins. Still, test the popup with your cache active before calling it ready.