YITH Dynamic Pricing and Discounts Premium
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About YITH Dynamic Pricing and Discounts Premium
Discounting a hundred products without editing a hundred listings
Black Friday arrives and the temptation is to cut the price of everything. Doing it product by product is slow and error-prone, and a blanket discount gives away margin even to people who were going to buy anyway. YITH Dynamic Pricing and Discounts Premium lets you build price rules in WooCommerce that apply automatically and only where you decide.
With a single rule you can discount the whole catalog or one specific category, and with a start and end date the offer begins and ends without you having to remember. You can prepare the year's campaigns ahead of time: Black Friday, Christmas or end-of-season sales.
Rules that push people to buy more, not just buy cheaper
A store that only cuts prices trains its customers to wait for the next sale. What raises the average order value is the customer seeing what is missing to reach the offer. These are the pieces that make it possible:
- Classic promotions: 3x2, 2x1, BOGO, 50% off the second unit or "buy X and get Y free".
- Quantity discounts: the price drops with the number of units, and you choose whether or not to show the quantity and price table.
- Cart rules: a discount or free shipping once a minimum amount or number of items is exceeded.
- Gift products: you decide how many, which ones and under what condition (a minimum cart or a specific product).
- Dynamic notices: messages in the cart and on the product page that encourage customers to add more to reach the discount.
You can also open a modal window when a product with an offer is added to the cart, and create a last-minute deal, with a countdown, for the cart or checkout.
Who sees each offer and whether they can be combined
Not every offer should reach everyone. You can reserve them for certain user roles or for customers who have already placed a minimum number of orders or passed a total spend. It is a good way to reward repeat buyers without giving anything away to the new visitor.
You also decide whether a customer can combine several promotions and keep the highest discount, or whether only one applies at a time. If several rules coexist in your store, define this from the start.
Unit price or cart total
A product's discount can change its unit price or apply only to the cart total. The labels that identify the discount in the cart can be customized.
You work out the margin of each offer
YITH Dynamic Pricing and Discounts Premium runs rules, but it does not know whether a promotion leaves you a profit. Before activating a 3x2 or free shipping, do the math with your real costs. This is how the work is split:
- The plugin handles: applying discounts by catalog, category, quantity or cart, scheduling them, targeting them by user and notifying the customer in the store.
- You cover: calculating the maximum discount each product can bear and deciding which rules can coexist.
- You cover with another plugin: offers for members of a plan require the YITH membership plugin.
- You cover outside the store: the notices appear on the site; if you want to announce the offer by email or social media, that campaign is separate.
- WooCommerce provides: it is a WooCommerce add-on and does not work without it.
Questions before you set up your first offers
Can I prepare Black Friday weeks in advance?
Yes. You set a start and end date and the rule switches on and off by itself. You can also start and stop it manually.
Can I offer a discount only to customers who have already bought from me?
Yes, through cart rules that apply to customers with a minimum number of orders or a total spend, or to specific roles.
Can several promotions be combined in the same order?
It is up to you: you can let them stack or limit the customer to a single promotion.
Does it work for a store that does not use WooCommerce?
No. It is built for WooCommerce stores.
Topics
Version history
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4.32.0 Current 29 Jul 2026
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4.29.0 16 Apr 2026
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