Ads Pro – WordPress Ad Manager

Dropping an AdSense banner in the sidebar and waiting to see what happens is the most common way to monetize a blog, and also the one that pays least once the site grows. Then a direct advertiser shows up, asks for a specific position, a period and click figures, and you end up sorting it out with screenshots and hand-made invoices.

Ads Pro: from placing banners to managing an ad inventory

Whoever installs this no longer wants just to show ads: they want spaces that can be rented and measured. The practical truth of that business is that advertisers pay for what they can verify, and what isn't measured can't be priced higher. Ads Pro organizes advertising into spaces (each one holds up to 24 ads) and lets you show the same space in different ways without rebuilding it.

More than 20 ways to display an ad, and what to avoid

The list is long and useful for testing what your audience tolerates:

• Fixed formats: single ad, all ads in a space, random, responsive four-column grid, slider with a delay between slides, top and bottom bars, sidebar and corner peel.
• Interrupting formats: pop-up with a delay, floating ads in any of the four corners (with a delay based on scroll), full-screen layer and exit pop-up, useful for offering a special deal to someone leaving.
• Others: HTML5 video, an ad that appears when hovering over a link and page backgrounds with or without top spacing.
• Insertion: shortcode, ajax shortcode, template tag, specific posts or pages, before, inside or after the content and a Visual Composer content element.

It accepts text, images (jpg, png, gif), HTML5 video, HTML, JavaScript and custom CSS, so you can also paste AdSense code or other networks. More than 25 ready-made templates in seven categories (default, link/image, flat, Facebook style, modern, paper note and material design) save you from designing each banner from scratch.

Targeting and control: who sees each ad

This is where the value for the direct advertiser lies, since they pay to reach the people who matter to them:

• Geotargeting by country, state or province, city or zip code.
• Date scheduling and delay control.
• Show only on mobile, tablet or desktop.
• Filters by categories and tags, and disabling ads on specific pages.
• Limit on how many times per user or per session (capping), so the same visitor isn't overloaded.
• Option to show or close the ad after a few seconds.

What to be clear about before buying it

Ads Pro is an ad manager, not an ad network: it doesn't bring you advertisers, you'll have to sell to them yourself. Online payments cover PayPal, Stripe, the WooCommerce cart and manual bank transfer; if you use WooCommerce as a payment route, you need it installed. And aggressive formats (full layer, exit pop-up) can drive visitors away if you don't test them with your traffic.

Frequently asked questions about Ads Pro

Can I sell ads without the advertiser having an account?

Yes, the order form on the site lets them buy without logging in. There is also a user panel for the advertiser.

How do I charge?

With three models: CPC (per click), CPM (per thousand views) and CPD (per day). You can apply discounts to large packages and change the currency and symbol from the panel.

Does the client see their results?

Yes. After buying, they get an email with a link to online statistics (responsive) showing clicks, views, CTR and the detail of each click (date, IP, browser and status). It works both for ads sold through the form and for those added from the admin.

Does it work with ad blockers?

It is free from ad blockers, but check your case in the demo with the blocker your audience uses.

Before selling the first space, define the sizes and the billing model

Start by deciding which spaces you offer (sidebar, header, inside the content), which template each one will use and whether you will charge per click, per impression or per day. With that clear, set up the payment methods and the currency, publish the order form and test a complete purchase to see what the advertiser receives in their email and in their statistics.