Depicter

The same offer lives in three corners of your site, and with three plugins it is edited three times

A campaign rarely appears in just one place. There is a banner on the front page, a window that opens before the visitor leaves and a bar at the top with the deadline. If each piece comes from a different plugin, changing the discount means opening three screens, and forgetting one leaves the site promising two things at once.

The cost of a campaign is not in designing it but in keeping its pieces identical and removing them all on the same day. Depicter, by Averta, brings sliders, popups, hero sections, notification bars and carousels into a single visual editor, so those pieces are prepared with the same tool.

Five formats, one editor and one library

• Sliders in fullscreen, fullwidth or boxed layouts, also with posts, pages or products as a source.
• Popups with multiple steps, centered, at the bottom or in a corner.
• Notification bars at the top, at the bottom or sticky, with several rotating messages.
• Hero sections and carousels for front pages, products, portfolios or testimonials.
• More than 500 templates and an asset library in the dashboard.
• Built-in forms to collect email, name and phone, with a leads directory.

It works with Elementor, the block editor, Divi, Beaver Builder, WPBakery and Oxygen. For performance it uses WebP, adaptive images and lazy loading.

When each message appears and to whom

Popups and bars share the same rule system, and the advanced rules are Pro:

• Triggers: exit intent, scroll, time on page, inactivity and actions such as a click or a hover.
• Audience: device, browser, location, referral path or custom cookie value.
• Repetition: on every visit, only for returning visitors or after a defined period.
• Calendar: start and end date and time.

That calendar, a Pro feature, solves taking a campaign down: the dates are set when the piece is created.

What changes between Free and Pro, and what neither brings

Free includes the basic slider, popup, bar and hero builders, 146 templates, 15 elements, basic animations, basic rules and triggers, and WordPress posts as a data source.

Pro adds what matters most in a shop or a campaign:

• Exit intent, cart abandonment and geo targeting.
• Publish scheduling and advanced audience and display rules.
• WooCommerce sliders and popups.
• AI builders for sliders and popups.
• Countdowns, coupons, surveys, age verification and Google reviews.
• ACF integration, parallax, Ken Burns, video backgrounds and before and after.

Its features do not include A/B testing or email campaign sending. Forms collect leads, but later follow-up falls to another tool.

Creating your first piece with Depicter

PHP 8.0 or higher is recommended, with MySQL 5.6 or higher and 64 MB of WordPress memory. These are the steps:

1. Install Depicter and choose what to create: slider, popup, hero, bar or carousel.
2. Start from a template and replace text and images in the visual editor.
3. Review the piece on each device and adjust whatever is needed.
4. For popups and bars, set the trigger, audience and repetition.
5. Set start and end dates if the piece belongs to a campaign.
6. Place sliders with your page builder or the block editor.

Other tools depending on what matters most

If your focus is sliders and high-impact pages, Slider Revolution creates sliders, carousels, hero headers and one-page websites, with more than 200 templates. Smart Slider 3 Pro works with sliders, carousels, blocks and full pages, and more than 180 templates.

If you only want to capture leads, Brave Popup Builder Pro focuses on popups, lead generation forms and sticky bars.

Exit intent, WooCommerce and leads in Depicter

Is exit intent in Free?

No. It is one of the features of the paid plans, like cart abandonment.

Can it display WooCommerce products?

Yes, in Pro. It creates slides from hand-picked products or from product filters.

Where do form leads end up?

In Depicter's own leads directory, inside the dashboard.