TranslatePress – Business
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About TranslatePress – Business
The text left untranslated is always the same text
Anyone who has translated a WordPress site knows the pattern. Posts and pages come out fine. What stays in the original language is everything else: the "Add to cart" button, the form validation messages, the text the page builder inserts, the "thank you for your order" message. Loose fragments appearing on exactly the screens where the customer decides.
TranslatePress attacks that from another angle: you translate while looking at the page, not at a list of strings. What you see is what you translate, wherever it comes from.
How it works
Visual editor: open the page, click on any text and type the translation beside it.
Automatic translation with Google Translate, DeepL or its own engine, as a starting point to correct afterwards.
More than a hundred and sixty languages, and on the Business plan, several at once on the same site.
Translator accounts, so whoever translates comes in to translate rather than into the whole admin.
The part that decides whether the second language is worth anything
Translating the text is half of it. The other half is Google understanding that a version in another language exists, and that comes down to four concrete things: the translated page's address, its title, its search description and the tags declaring which version is which.
If those are missing, you have an English page on a Spanish address, with no description of its own and no declared relationship to the original. Google sees duplicate content, picks one of the two and discards the other. You did the translation work and get no visits for it. The SEO addon included in this plan is exactly that part, and it is not an extra: it is what turns the translation into traffic.
On automatic translation
It is an excellent starting point and a mediocre final result. It translates structure well and gets things wrong precisely where it matters: your product names, your sector's terms, the tone of your calls to action.
The sensible approach is automating the volume and reviewing by hand what gets seen: homepage, categories, the product pages that sell most, cart and checkout. That is twenty screens and eighty per cent of the business.
Alternatives in the catalogue
There are three serious systems for translating WordPress and each starts from a different idea, so the choice is not about price but about approach.
Polylang creates a genuine post per language and pairs them. It is the one you want if the second language is going to have a life of its own, with different headlines and examples, because each version is independent content.
WPML is the most established and the one most third-party plugins declare express compatibility with. If your site depends on many extensions, that proven compatibility saves surprises.
And TranslatePress, this one, translates what appears on the page, wherever it comes from. It is the one that best solves the loose strings from plugins and builders, which is where the other two leave gaps.
None of them is swappable for another halfway through: changing system with the site already translated is a migration, not a plugin change. Worth choosing calmly.
Frequently asked questions
Does it translate plugin and page builder text?
Yes, that is its advantage: it translates what appears on the page, wherever it comes from.
Can I use automatic translation?
Yes, with Google Translate, DeepL or its own engine, then correct by hand.
Does it include what search engines need?
The Business plan includes the addon that translates addresses, titles and descriptions and declares the language versions.
Does it work with WooCommerce?
Yes, including the cart, checkout and account screens.
Topics
Version history
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1.8.7 Current 9 Sep 2026
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1.8.6 5 Sep 2026
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1.8.4 3 Jul 2026
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1.7.8 29 Apr 2026
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Frequently asked questions
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GPL (General Public License) is the license under which WordPress and most premium plugins/themes are distributed. It grants you the right to use, modify and redistribute the software in as many projects as you want, with no domain restrictions.
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Yes. With membership you get automatic updates via our GPLClub Updater plugin (installed on your WP, detects new versions and applies them). With individual purchase, you get one year of manual updates from your account.
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Depends on the plan. Monthly: 3 domains. Semi-annual: 7. Annual and Lifetime: 15. Individual purchase: 1 domain.
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GPLClub offers its own support for installation, configuration and compatibility. For direct support from the original author (feature requests, product-specific bugs), a license purchased from the author is required.
