Convert Pro

An exit popup speaks to someone who has already decided to leave

Your page carries its offer at the top, with the button and the reasons. The visitor read it, did not buy and moves the mouse toward the tab. If at that moment you show the same offer in another color, you repeat something they already turned down.

An exit popup arrives when the visitor has already seen your page and decided to go, so its message has to differ from the page's: a new reason, not an echo.

Convert Pro is a builder of popups and opt-in forms with a drag-and-drop editor. Among its types are exit-intent popups, which try to hold back those who abandon, and popups that open when a text, an image or a button is clicked. Each type answers a moment of the visit, and the design of each should answer that moment.

An editor for each moment of the visit

• Drag-and-drop editor: you design opt-in forms without writing code.
• Template library: templates designed for conversion, downloaded from the cloud only when you need them.
• Multi-step popups: such as age verification or yes and no popups.
• Exit intent and click: the first acts on someone leaving, the second opens when the visitor asks for it.
• A/B testing: you create variants and keep the one that works best with your audience.
• Mobile control: it helps avoid Google penalties for intrusive interstitials.
• Import and export: functions for working with your email data.

The architecture is modular, so modules you do not use are not loaded. The integration with email and autoresponder services is set up with one click, and the full list is on its integrations page.

A use idea: two popups for two moments

Create an exit-intent popup for a product page with a coupon or a downloadable guide in exchange for the email. Create another, opened with a click, for the "Get the guide" button inside the page's own text.

The first is seen by someone leaving, the second is opened by someone who wants it. With an A/B test you can compare two versions of the exit popup, for example one with a coupon and another with a guide. Let the test run on your site and decide with your data, not another business's. You can start from here and adjust it to your case.

Dependencies and functions it does not include

Among its functions there is no mailing list of its own: its forms send contacts to your email or autoresponder service, and you must have and set up that service separately. It is worth reviewing the available triggers in the editor before planning the campaign.

Creating your first popup

No programming is needed. You need a WordPress site and, if you want to collect contacts, an account with your email service. Then:

1. Install and activate the plugin with the WordPress plugin installer.
2. Open Convert Pro in the side menu and create a new campaign.
3. Choose a template from the library or start from scratch in the editor.
4. Connect your email service in the integration settings.
5. Choose when it appears, for example on exit or on click, and save.

Popups and forms in the catalog

If you are looking for another popup builder, see Popup Builder. To design pages and pop-up windows inside a page builder, you can review Elementor Pro. And if your lead capture depends on more complex forms, there is Gravity Forms.

Answers about Convert Pro

Do I need to know how to code?

No. The editor is drag and drop.

Can I test two versions of a popup?

Yes. With A/B tests you create variants and keep the one that works best.

Are there popups that open on a click?

Yes. They can open from a text, an image or a button.

Can it create age verification popups?

Yes. Among the multi-step popups are age verification and yes and no ones.