AutomateWoo – Refer A Friend Add-on
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About AutomateWoo – Refer A Friend Add-on
Your best salespeople already bought from your store
AutomateWoo Refer A Friend turns word of mouth into an organized program inside WooCommerce: the customer invites, the friend buys, and you decide what each of them receives.
What matters about word of mouth is timing: right after buying, the customer is most receptive. That is why the add-on puts the referral widget on the order confirmation page and also in order emails.
A coupon for both sides or a link only for the person recommending
Before configuring anything, you need to decide whether you want to give new customers a discount. The add-on offers two campaign types, and you can also enable both at once:
- Coupon-based: the friend receives a discount coupon and the person recommending earns store credit for each successful referral.
- Link-based: the person recommending shares a unique link to your store and is the only one who gets a reward. The friend gets no discount.
The default reward is store credit applied to a future purchase. It can be a fixed amount or a percentage of the friend's order total. If you prefer not to give credit, you can set the reward type to none and send a unique coupon or a gift through an AutomateWoo workflow.
How it fits depending on your type of store
If you sell products with tight margins
The link-based campaign lets you reward without discounting the first order. You only pay the reward when there is a real purchase behind it, and you can choose to approve it once the order is completed.
If you need to win new customers with an incentive
The coupon-based campaign gives the friend a concrete reason to buy. You can also restrict the coupon to the invited person's email so the code does not circulate on forums or groups.
If you already use AutomateWoo
The add-on adds new triggers and variables to workflows. This way you can automate emails to the people recommending and to administrators, with full control over what is sent and when.
Approval, fraud and tracking in AutomateWoo Refer A Friend
You can approve referrals by hand or let them approve themselves when the order is marked completed. In automatic mode, suspicious ones are held back for you to review. The fraud rules included by default are three:
- If the IP of the person recommending matches the customer's, the referral is flagged as potentially fraudulent and automatic approval is blocked. Note: it can be a false positive if several people share an office or network.
- A cookie is installed in the browser of the person recommending; if it is present, they cannot use their own coupon.
- The billing email is compared with previous orders; if it matches, the coupon cannot be used.
To measure results there are reports with the number of referred orders. Promoters see their successful referrals in a tab in their account. Sharing can be done by email, Facebook, X and WhatsApp.
It needs AutomateWoo installed and active
It does not work alone: it is an AutomateWoo add-on and requires that plugin to be active on the store. If you do not use it yet, include it in your plan. Nor is it a points system or a general loyalty program: it only manages referrals between customers. The reports count referred orders and do not replace a full analytics tool.
Frequently asked questions
Can I give the reward as a gift instead of credit?
Yes. Set the reward type to none and configure an AutomateWoo workflow that sends a unique coupon or a gift.
Can I review each referral before paying the reward?
Yes, with manual approval. No reward is given until you review it.
Does the friend have to do anything complicated?
No. In a coupon-based campaign they only have to use the coupon to get their discount.
Can both campaigns be used at once?
Yes, you can enable both approaches together.
What to look at before launching your program
First define how much you are willing to pay per new customer and compare it with the reward amount and the discount. Then test the whole journey as a customer: purchase, confirmation widget, sharing and coupon use from a second email. That way you will see exactly what your customers will experience.
Topics
Version history
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2.13.3 Current 7 Oct 2026
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2.13.1 12 Sep 2026
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2.13.0 7 Sep 2026
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2.8.16 6 May 2026
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2.8.15 17 Apr 2026
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